I'm sure you're all thinking the same thing- How did three university students get into the carbon filter industry? Well, it all started with Joe's love for growing "tropical plants"!
IT STARTED WITH A PROBLEM
Joe, a chemical engineering student, loved to grow "tropical plants" to cope with the stress of studying for school. However, due to the lack of heat and light during the Canadian winter, his plants kept dying. So, he was forced to buy a grow box.
Only problem, as a student, he couldn't afford to buy one. Being an engineering student, Joe decided to build his own! While building, he noticed the inefficiency with carbon filters- every time they're exhausted you have to replace the entire filter! A very costly, inefficient, and wasteful process.
A SOLUTION WAS CREATED
Joe asked himself, "If it's only the carbon that needs to be changed, why has no one created a carbon filter with a replaceable carbon cartridge?".
That's when the lightbulb went off! He quickly approached Aedan and Giancarlo with the idea, who were both students at the Schulich School of Business at the time, to help bring this concept to life. They loved the idea and began working right away, never looking back!
"GOOD FRIENDS LISTEN TO YOUR ADVENTURES. BEST FRIENDS MAKE THEM WITH YOU"
From that day forward, the boys have worked relentlessly to build Blade Filters.
View a timeline of their journey in the pictures below!